Butler Tanner & Dennis is the leading printer of colour books and brochures in the UK. Based in Frome, Somerset the company specializes in the production of colour books, Fine Art printed projects, brochures, corporate reports, maps, high end magazines and quality marketing literature. Operating large format litho and digital presses we deliver efficiencies in cost and time combined with premier quality.
A-sized paper – the most familiar system of paper sizes is the ISO standard, which includes the common A4 sheet. The ratio of all A-sized paper is 1:1.414, which means that, if you cut the sheet exactly in half, you are left with two sheets which retain the original ratio – hence if you cut an A4 sheet in half, you get two A5 sheets.
A/W – An abbreviation for Artwork.
Accordion fold – Bindery term, two or more parallel folds which open like an accordion.
Acetate – A transparent sheet placed over artwork allowing the artist to write instructions or indicate where second colour is to be placed. (See Overlay)
Acid-free Paper – Paper made from pulp containing little or no acid so it resists deterioration from age. Also called alkaline paper, archival paper, neutral pH paper, permanent paper and thesis paper.
Addendum – Supplementary material additional to the main body of a book and printed separately at the start or end of the text.
Against the grain – At right angles to direction of paper grain.
Air – An amount of white space in a layout.
Airbrush – A mechanical painting tool producing an adjustable spray of paint driven by compressed air. Used in illustration design and photographic retouching.
Align – To line up typeset or other graphic material as specified, using a base or vertical line as the reference point.
Alphabet (length or width) – The measurement of a complete set of lower case alphabet characters in a given type size expressed in points or picas.
Alteration – Change in copy of specifications after production has begun.
Anodised plate – An offset printing plate with a specially treated surface to reduce wear during printing.
Apex – The point of a character where two lines meet at the top, an example of this is the point on the letter A.
Apron – Additional white space allowed in the margins of text and illustrations when forming a foldout.
Art – In graphic arts usage, all matter other than text material e.g. illustrations and photographs.
Art paper – A smooth coated paper obtained by adding a coating of china clay compound on one or both sides of the paper.
Artboard – Alternate term for mechanical art.
Artwork – All original copy, including type, photos and illustrations, intended for printing. Also called art.
Ascender – Any part of a lower case letter extending above the x-height. For example, the upper half of the vertical in the letters b or h.
Author’s corrections – Changes made to the copy by the author after typesetting but not including those made as a result of errors in keying in the copy.